1. Create Goals. Goals are one of the simplest features to use
in Google Analytics, but they’re also one of the most neglected. Head
to Admin > Goals > New Goal to set up your first goal. For most
sites, conversion is the most important goal, and Google has many
templates to choose from in order to track conversions effectively. Once
set up, you’ll be able to monitor your conversion progress at a glance.
2. Create Custom Dashboards. Go to Dashboards > New Dashboard to create your first dashboard—you can have up to 20 at any given time. Once you select your opening template, you can add as many widgets as you would like (widgets include both standard and real-time data projections for almost any metric you can think of). This is extremely useful for generating a consistent report or high-level view of your overall progress.
3. Set Custom Alerts. Not all of us have time to check Analytics every day for unusual activity. That’s why custom alerts are useful. Go to Admin > Custom Alerts, and you’ll be able to “Create New Alert” for one of several different actions or behaviors. You can apply the alert to All Traffic or just a segment of your traffic, and set the alert to go off when a certain metric rises or falls dramatically within a given period of time. The alert will send you an email or text message when the condition is met.
4. Stop Tracking Yourself. If you care about your website, you probably visit often to make sure everything is working in proper order or to manage and update content. This is great, but your visits could be skewing your traffic information in Analytics. In order to exclude yourself and your coworkers from Analytics data, set up a filter under the “Admin” panel. If you have a static IP address, go to All Filters > Add New Filter, and set a Predefined Filter to Exclude traffic from your given IP address.
5. Integrate Google Webmaster Tools. If you haven’t already set up Google Webmaster Tools for your site, I highly recommend doing so. Webmaster Tools will give you insights Google Analytics can’t offer, such as information about the links pointing to your site, impression data, index issues, manual spam actions, and even organic search keyword impression and click data. If you connect your Webmaster Tools account with your Analytics account, you’ll gain access to new reports such as Queries, Landing Pages, and Geographical Summary.
For more info about such kind of strategies enroll for our course .
2. Create Custom Dashboards. Go to Dashboards > New Dashboard to create your first dashboard—you can have up to 20 at any given time. Once you select your opening template, you can add as many widgets as you would like (widgets include both standard and real-time data projections for almost any metric you can think of). This is extremely useful for generating a consistent report or high-level view of your overall progress.
3. Set Custom Alerts. Not all of us have time to check Analytics every day for unusual activity. That’s why custom alerts are useful. Go to Admin > Custom Alerts, and you’ll be able to “Create New Alert” for one of several different actions or behaviors. You can apply the alert to All Traffic or just a segment of your traffic, and set the alert to go off when a certain metric rises or falls dramatically within a given period of time. The alert will send you an email or text message when the condition is met.
4. Stop Tracking Yourself. If you care about your website, you probably visit often to make sure everything is working in proper order or to manage and update content. This is great, but your visits could be skewing your traffic information in Analytics. In order to exclude yourself and your coworkers from Analytics data, set up a filter under the “Admin” panel. If you have a static IP address, go to All Filters > Add New Filter, and set a Predefined Filter to Exclude traffic from your given IP address.
5. Integrate Google Webmaster Tools. If you haven’t already set up Google Webmaster Tools for your site, I highly recommend doing so. Webmaster Tools will give you insights Google Analytics can’t offer, such as information about the links pointing to your site, impression data, index issues, manual spam actions, and even organic search keyword impression and click data. If you connect your Webmaster Tools account with your Analytics account, you’ll gain access to new reports such as Queries, Landing Pages, and Geographical Summary.
For more info about such kind of strategies enroll for our course .
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