How Computers Are Used in Marketing

Creating a product or service that fulfills a consumer need is necessary for a small business to achieve success, but a strong concept alone is not enough to ensure profitability. Small businesses have to convince consumers to try a new product and find ways to deliver those products to consumers to be successful. Computers can be a powerful tool for assisting small companies in many aspects of marketing new products and services.

Web-Based Promotion

The Internet provides businesses with an advertising channel that can potentially reach millions of customers all around the world. Web advertising can take many forms, including banner and in-text advertisements on popular websites, emails sent to past or potential customers and video advertisements played before or during online videos. Advertising on the web can be cheaper than traditional advertising through media such as TV, radio and print, which can make it attractive to new companies with small advertising budgets.

Market Research

Market research is the collection of data concerning the current state of a market, consumer preferences and competitors. Administering surveys to customers is one of the most common ways that businesses conduct market research. Computers offer a way for companies to give surveys without actually going out and meeting customers. Businesses can gather data by offering surveys on their own official websites, using third-party Internet surveying services or sending out email questionnaires.

Distribution

The methods that a company uses to distribute products and services to customers are a core component of its overall marketing strategy. Computers allow companies to distribute their products and services to remote users via the Internet, without the need for a physical office or retail storefront. Digital distribution can be advantageous to small companies that want to sell to consumers all across the country and keep start-up costs low.

Creating Advertisements for Other Media

While the Internet allows companies to use computers for promotion, research and distribution, computers are also used to help prepare advertisements for other media. For example, modern print magazines and newspapers often use computers to help design the layouts of pages. Graphic designers and media specialists use computers to edit photographs for print media ads, audio for the radio spots and video for TV commercials.

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